In this week’s multimedia program “The
Art of Effective Communication”, we were exposed to the same message in three
formats: written, verbal, and face-to-face (or video). After reviewing each one I took notes on the
message, the content, the delivery, and what I interpreted as the meaning of
the message. First, I would say the
email was the least effective form of communication. I understood that Jane needed a report from
Mark and that she needed it right away, but her reference to the “data” she would
accept as an interim piece of information was unclear. She did not effectively convey what data she
needed and was rather wordy in her email.
The voicemail was effective, especially
when compared to the email. The
inflection in Jane’s voice helped drive the point home that she really needed
the report and her work was suffering as a result of not receiving it by
now. Again, the definition of “data” is
unclear, but this was a much more successful communication than the email.
Finally, in the video Jane conveyed the
same message to Mark, only this time it was supposed to be a face-to-face
conversation. While I appreciate this is meant as a learning tool, I didn’t really buy the fact that Jane would
talk like this to Mark and was instead expecting a conversation between the
two. This artificiality made it hard for
me to truly judge the quality of the message, and in fact I would say the
voicemail was still the most effective of the three. However, in general I believe face-to-face is almost always the best communication method.
What this tells me is we should always
“choose the best communication approach” (Portny, Mantel, Meredith, Shafer,
Sutton, & Kramer, (2008). pg 357) when talking to colleagues. If the message (or question) is succinct, then
an email may do. But the old adage that nothing
can take the place of a verbal conversation still holds true. We should reserve email for correspondence
that is simplistic in nature and that isn’t on a timeline. Voicemails are better, but only when the
person cannot be contacted. Finally,
face-to-face is always best (even though I didn’t care for our video example) as
a two-way conversation should solve most issues and allow both parties to
continue their work without any further delays.
References:
Portny, S. E., Mantel, S. J., Meredith, J. R., Shafer, S. M.,
Sutton, M. M., & Kramer, B. E. (2008). Project
management: Planning, Scheduling, and Controlling Projects. Hoboken, NJ:
John Wiley & Sons, Inc.